Donald Trump dominates Twitter traffic among presidential candidates. But the way people tweet about the Republican front-runner is also different than the way they post about the other candidates seeking the highest office in the land.
Trump tweeters are more than twice as likely to use emojis than people tweeting about any other candidate. Over the last six weeks, our analytics partners at Zignal Labs have tracked more than 1.3 million Trump tweets with emojis.
Roughly two out of every three tweets with an emoji that also mentioned a presidential candidate were about Trump.
And Trump earned a larger share of tweets with emojis (roughly 62 percent) than his share of overall Twitter traffic (44 percent) during the same six-week period.
More than 248,000 tweets used the locomotive emoji — the proverbial Trump Train.
Here is a cloud of the top emojis used in connection with Trump on Twitter:
Among emotive tweeters, Bernie Sanders was second with slightly more than 501,000 illustrated Tweets. Hillary Clinton had just 122,000 emoji tweets, which may speak to her comparatively older following. Ted Cruz had about 210,000 emoji-filled tweets over the same period, about 10 percent of the total share.
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