NORDSTROM PLANS TO BUILD STORE IN MONTGOMERY MALL

In a move that could intensify the already heated battle among

department stores in the metropolitan area, Seattle-based retailer

Nordstrom yesterday said it had signed a letter of intent to build a

store in Bethesda's Montgomery Mall.

Confirming recent trade reports, Jim Nordstrom, cochairman of the

specialty retailer, said a letter of intent had been signed by the

company and the mall owner, May Centers Inc. of St. Louis, for a

180,000- to 220,000-square-foot new store. He said the store is expected

to cost between $25 million to $30 million to build, and "we're talking

a minimum of two years, more like three or four years" before it would

Montgomery Mall, which has more than a million square feet of retail

space, is anchored by Woodward & Lothrop, the Hecht Co., Garfinckels,

and Sears, Roebuck & Co.

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Located at Democracy Boulevard and I-270, the mall appeals to

Nordstrom for several reasons: It is easily accessible, the management

wants to update and improve the mall, and it has "good demographics,"

Nordstrom said. He noted that the mall has a strong track record of

attracting customers from affluent Montgomery County.

The proposed store would add to the already strong competition

among local department stores as major national chains, including R.H.

Macy & Co., enter this upscale market.

Nordstrom opened its first East Coast store at Tysons Corner in

March after expanding to 47 stores on the West Coast. Its strong showing

at Tysons has prompted company executives to put greater emphasis on the

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company's East Coast expansion.

The company wants to open a minimum of five stores in the

Washington-Baltimore area. In addition to Tysons, the company has chosen

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sites for two of those stores -- the Pentagon City mall and Towson, Md.,

north of Baltimore.

Yesterday, Nordstrom said the company also "really likes Annapolis"

and has had some discussions with interested parties there. Industry

sources have identified the most logical site as Annapolis Mall.

By increasing the number of its stores in this area to a certain

"critical mass," the company is able to maximize its profits and

streamline other costs, such as the costs of distribution and

advertising.

Because company officials are aware of the concerns of local

politicians over traffic problems that more construction could bring,

they have been reluctant to discuss specific plans for the store.

Neither executives from Nordstrom nor May Centers would discuss

details of the proposed new store.

Although Nordstrom cautioned that it is premature for the company to

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announce an opening date or any plans for the store based on a letter of

intent -- and even warned that the deal may not go through -- one

knowledgeable development source said "department stores do not sign

something that is that heavily negotiated and that detailed unless they

are going to go through with it."

Nordstrom said the company has been negotiating with May Centers,

which is owned by a partnership that includes the parent company of the

Hecht Co., for about a year. The letter of intent was signed "in the

last 90 days," he said.

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