Coach doesnt want department stores cheapening its image
Explore More It’s going to get harder to find Coach bags at department stores — and the luxury-goods maker thinks that’s a real plus.
The New York company said Tuesday it is yanking its bags from department stores that cheapen its image by cutting prices too much.
It didn’t name names but said that one in four department store locations would become a Coach-free zone.
The emboldened leather-accessories brand, continuing a comeback after several years of sales declines, is not the first brand of late to take aim at department stores.
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